To mark its centenary, Baci Perugina returned to Perugia for a Symphony of Emotions: a collective celebration of the deep bond between brand, people and place, expressed through the universal language of music.
For two days, the streets of the historic center came alive with the sound of young musicians from the Perugia Conservatory, each interpreting the story and emotions behind a Bacio.
The highlight came in Piazza IV Novembre, where Maestro Maurizio Mastrini led an original concert, joined by orchestra and the voice of author Paolo Di Paolo.
Di Paolo guided the audience through the origins of the iconic chocolate, drawing from the “Baci su Baci” podcast by Chora Media, exploring the profound meaning of a universal gesture through words and music.
Piazza IV Novembre, bathed in candlelight and brought to life by an evocative video mapping, became an open-air stage where memory, feeling and vision merged into a single shared experience.
Local harmonies,
national stage.
