An immersive experience to celebrate the brand’s identity and the excellence of Apulian wine at Vinitaly.
On the occasion of Vinitaly, Cantine San Marzano welcomed over 1,000 Italian and international guests to an exclusive and visually striking event, transforming the Area Expo pavilion in Cerea into an authentic Salento-style square.
A high-impact cultural and sensory journey: curated installations inspired by traditional light displays, international guests, renowned chefs and live performances created the backdrop for an evening that brought the colors, flavors, and energy of Salento to the heart of Verona.
The event was designed to strengthen the brand positioning of Cantine San Marzano, telling its story through an immersive and memorable experience — aligned with the company’s recognition as Best Italian Producer by Mundus Vini 2018.
The evening also marked the official debut of the redesigned Talò line, unveiled in an exclusive preview to guests at the 52nd edition of Vinitaly.
An experiential journey through identity, territory, and global vision.
