An activation in which dating returns to venues, its natural habitat. Places where authentic connections are born.
The activation that blends dating and venue discovery to spark real connection.
Launched as part of Heineken’s digital campaign, the project turned the need for connection among Gen Z and Millennials into a real, shared experience.
The activation came to life in Rome and Milan, mixing iconic venues, digital content, live experiences, and ambassadors like Tommaso Zorzi.
An integrated ecosystem where experiences, content, and interaction fuel each other.
A connected platform designed to drive engagement, amplify visibility, and bring the brand’s values into the everyday lives of new generations.
Designed for connection.
Built to perform.
