To mark the launch of the new IQOS ILUMA Stardrift Limited Edition, Louder curated a fully immersive brand experience through two exclusive events in Milan and Rome, transforming IQOS universe into a multisensory journey inspired by constellations.
The project had a dual objective: to raise awareness around ILUMA Stardrift Limited Edition, while also celebrating and engaging the IQOS community, placing it at the heart of an aspirational and spectacular format.
The creative direction drew inspiration from astrology, making the experience exclusive.
Adding to the memorability of the event were two special guests: a live performance by Mario Biondi, and a one-to-one astrological experience led by Simon & the Stars.
An astral journey made to shine.
An immersive launch designed to amplify.
