An urban and cultural regeneration project that strengthens Iren’s reputation as an engaged, territory-driven brand and a promoter of energy as a force for the common good.
As part of Genoa European Capital of Sport 2024, Iren supported the redevelopment of Parco di Valletta Cambiaso, transforming it into a new hub for sport, wellbeing, and community life, accessible to all generations.
Louder partnered with Iren as a strategic advisor, contributing to the planning, execution, and management of institutional relations, helping shape a project with strong symbolic and social impact.
The intervention included the installation of new sports equipment, an inclusive basketball court and a site-specific urban artwork by the Truly Design collective, a piece that reflects community values by blending sport, local identity, and public space.
Urban energy.
Human purpose.
