A project that turned corporate culture into a shared, visual and participatory story.
2023 marked Lucart’s 70th anniversary: a celebratory year that brought together employees and institutions through a program of activities and events designed to highlight the people, identity and vision behind the brand.
It all began with a brand film that tells the story of this Italian company, produced in collaboration with Magoga and illustrator Nicolò Canova — who also created the visual world that accompanied each stage of the journey, from the sustainability report to the final gala event.
In between, a series of Family Days across the company’s four production sites: open-house events for employees and their families, including guided tours, children’s activities, and creative workshops.
Every activation — from internal communications to on-site experiences — was designed to foster connection, pride and real participation, blending art, sustainability and corporate culture into one shared vision.
A year-long celebration.
One creative vision.
Shared by all.
