A new dimension of the Italian aperitif, elegant, immersive and sensory.
Venturo has rewritten the language of the aperitif, transforming it into a contemporary experience that combines taste, atmosphere and Mediterranean vision.
An iconic ritual of Italian lifestyle reinterpreted in a premium key, with a strong visual identity: Blu.
At the heart of the project lies a journey through the brand’s visual and sensorial codes designed to present the aperitivo in a more engaging, refined, and characterful way.
To support the launch, an integrated amplification ecosystem was developed to drive both visibility and engagement: a media partnership with NSS, the involvement of 60+ creators, digital contests, a domination OOH strategy across major Italian cities, and a mix of PR and drive-to-purchase activities to connect brand storytelling with real-life experiences in the on-trade.
With Venturo, Diageo hasn’t just launched a new product, it has shaped a new vision of the Italian aperitivo.
From launch to lifestyle.
In Blu.
