Actimel - Superfermenti

Case Client: 
Case Sector: 
Food & Beverage
Case type: 
Promo

The 5 Superfermenti Actimel travelled through the streets of Milan and Rome to  “Activate” hundreds of locations

In 20 days, the team, with special suits and Segways distributed over 23,000 Actimel Kids outside primary schools and 60,000 Actimel near to metro stations and in business centres.

Numbers and results: 
23k
Actimel Kids distributed
60k
Actimel distributed
80k
smiley faces

see also

Baci

Baci Perugina ha acceso di musica il cuore dell’Italia per arrivare a tutti gli italiani. “Una Sinfonia di Emozioni per te” 

Lavazza

Musica e caffè in un connubio all'insegna dell’eccellenza e della sostenibilità