Be Active Be Fashion

Case Client: 
Case Sector: 
Fashion
Case type: 
Promo

Two consecutive weekends dedicated to sport, wellness, style and technology

The idea, development and organisation of the Be Active, Be fashion Tour in squares and the Designer Outlets of Serravalle, Noventa di Piave, Barberino,

Castel Romano and La Reggia.

Two consecutive weekends dedicated to sport, wellness, style and technology.

3 areas for each centre, in which it was possible to learn about various sporting disciplines, discover the correct clothing for each activity and take part in the physical test of the game, thanks to the Nintendo Wii U consoles.

Numbers and results: 
5
outlet involved
30
game stations
15k
direct contacts

consoles.To conclude, the partnership between Nintendo and McArthurGlen povided a fantastic competition in which you could win the innovative Wii U console and many other prizes.

An event with over 15,000 direct contacts.

see also

PAULANER

Paulaner, birra numero uno dell’Oktoberfest di Monaco, ha scelto Louder per comunicare la gamma e la qualità della sua birra, oltre che i valori del celebre evento che ogni anno richiama oltre 6 milioni di visitatori.

Unilever

NOTHING IS IMPOSSIBLE 

Per il secondo anno consecutivo, louder firma la più importante Convention di Unilever Italia.