Christmas Tree Flashmob

Case Client: 
Case Sector: 
Fashion
Case type: 
Promo

We lit up Christmas in the most important McArthurGlen Italy Outlet

On 15 November 2014 we lit up Christmas in the most important McArthurGlen Italy Outlet with a wonderful public and a surprise event with a musical theme.

Lighting the Christmas tree of the Outlet (an event that starts the Christmas period) was accompanied by an orchestra of 15 musicians and a Conductor that coloured the day with magic by playing the most renowned Christmas songs live.

The musicians, first the soloists «street artists», then led by the conductor, played the Christmas theme tune «Jingle Bells», forming a great procession of happiness and emotions.

After the first pieces of the concert, the Chritmas tree was lit by the testimonials of the Outlet and the «Christmas season» was officially underway.

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