Allianz is the Presenting Partner of the Milano Cortina 2026 Paralympic Winter Games Torch Relay. For this project, Louder’s expertise in managing complex roadshows translated into solid operational continuity and effective management throughout all phases of the relay.
We supported Allianz in organizing local events, overseeing the design and execution of activities along the Paralympic Flame route, which crossed 13 key Italian cities. This mandate strengthened the agency’s position as both an operational and strategic partner, thanks to an integrated presence that included logistical coordination, operations management, and the involvement of qualified staff on a national scale.
Through the management of the Allianz Truck, transformed into an itinerant mobile stage for the Flame Festivals, we honored the stories of resilience of 501 torchbearers, confirming Louder as a solid partner in enhancing global events capable of connecting people, values, and brands.
We turned the road into a space where every story has the right to shine.
