Balocco’s innovation speaks a new language with Experience, the revolution of the surprise concept in the Easter egg market. After a teaser phase that captured Gen Z’s attention on Instagram and TikTok throughout February, the true consecration arrived on March 13th at Ostello Bello Duomo in Milan. Balocco Experience became the protagonist of a contemporary excellence ecosystem: from the official reveal with creators Nikola Greku, Matteo Pelusi, Linda Morselli and Chiara Giannuzzi, to the exclusive partnership with Treccani for formative masterclasses, to the experiential partnership with WeRoad for the contest.
Together with Mission to Heart and GoodGuys, we designed an integrated phygital platform that positioned Balocco Experience as the innovation leader in the Easter egg market.
From Easter moment to lifetime passion.
