Lavazza’s innovation speaks a new language with Tablì, the revolution in single-serve coffee. To tell its story, we designed a strategy that transcends simple product presentation, transforming discovery into an immersive journey created to introduce a new ritual.
Following an experiential tour in 2025 across strategic locations in North-Central Italy, the ultimate milestone arrived during Milan Design Week 2026. Tablì became the centerpiece of an urban ecosystem of excellence: from the Piazza San Fedele Flagship Store—in an exclusive collaboration with the iconic brand Gufram—to the evocative ‘Giardino delle Meraviglie’ by Door (La Repubblica) at Palazzo Crivelli.
At the core of the activation is a contemporary ritual that awakens the senses: from visuals captured by the design to the tactile experience of the 100% coffee tab, culminating in the absolute magic of taste. Every touchpoint was meticulously crafted to foster authentic engagement and amplify brand visibility through high-profile partnerships and experiences.
An integrated platform that positions Tablì as the Group’s innovation leader.
Not just an espresso system, but the future of coffee: a moment of pure shared wonder.
