4 SEASONS
Case Client:
![](https://www.louderitaly.it/sites/default/files/loghi-clienti/FCA_logo_low_2.jpg)
Case Sector:
Automotive
Case type:
Tour
A "stylish" roadshow among fashion district, in 4 of the McArthur Glen Outlet to promote the first consumer promo from FCA e LeasePlan.
![](https://www.louderitaly.it/sites/default/files/styles/three_pics/public/case_history/three_pics/images/1_2.jpg?itok=-2dAoW6m)
![](https://www.louderitaly.it/sites/default/files/styles/three_pics/public/case_history/three_pics/images/2_1.jpg?itok=9fgtrOD1)
![](https://www.louderitaly.it/sites/default/files/styles/three_pics/public/case_history/three_pics/images/IMG_4501.jpg?itok=2LQ_ggyT)
Louder created and developed all the communication tools: event concept, logos and booth shape
A four week tour bringing in 4 different outlet an innovative concept promo by LeasePlan and FCA, offering to the consumers a new dynamic way to rent a FIAT 500 changing a new one in every season
Numbers and results:
4
tappe strategiche
64
risorse di staff impiegate
50k
contatti realizzati
32 special promoter, 32 hostesses in 4 location gathering more then 3.200 lead and over then 50.000 direct contacts