4 SEASONS
Case Client:
Case Sector:
Automotive
Case type:
Tour
A "stylish" roadshow among fashion district, in 4 of the McArthur Glen Outlet to promote the first consumer promo from FCA e LeasePlan.
Louder created and developed all the communication tools: event concept, logos and booth shape
A four week tour bringing in 4 different outlet an innovative concept promo by LeasePlan and FCA, offering to the consumers a new dynamic way to rent a FIAT 500 changing a new one in every season
Numbers and results:
4
tappe strategiche
64
risorse di staff impiegate
50k
contatti realizzati
32 special promoter, 32 hostesses in 4 location gathering more then 3.200 lead and over then 50.000 direct contacts
