Bacardi Night Flight Tour
Over 370 bars to propose Bacardi Cuba Libre as the authentic drink with an 'Untameable’ spirit
Along with the Bacardi Untameable campaign, the tour went around the best bars in Italy to propose Bacardi Cuba Libre as the authentic drink with an 'Untameable’ spirit.
Tre teams, composed of two seductive girls and 'The Man’, bring fun and entertainment in evening parties, lasting for around an hour and a half in 40 cities around Italy.
Ingredients of the tour, ad-hoc produced vintage materials for each bar, a Bacardi pinball machine to challenge your friends and win special gadgets, but above all, the “freedom cocktail” Bacardi Cuba Libre. From May to September, over 370 bars are involved in this activity, with a total of 15,000 people entertained by the Tour.