Dillo con gli occhi
Case Client:
Case Sector:
Personal care
Case type:
Tour
3 consecutive years with over 50 locations activated
Management of the «Dillo con gli Occhi» tour for 3 consecutive years with over 50 locations activated.
Co-partner of the TRL on the road event, it involved over 300 opticians to enable thousands of visitors to have a free check-up and try the Dailies contact lenses.
Numbers and results:
3
anni consecutivi
50
città attivate
3K
Contatti all'anno
Fun activities outside the Ciba Vision vehicle allowed Apple products to be won.
