NIGHT RUN
Case Client:
Case Sector:
Utilities
Case type:
Promo
The most crowded night running event in Italy
Planning and management of the famous international format.
For the 2012, 2013 and 2014 Italian editions , we created the most crowded night running event of Italy through the avenues of the Parco Sempione in Milan, with the management of the communication and development plan of the village of the 14 partners: one among all being Unicef, which all the proceedings went to.
From the 4000 entered in the first edition, we reached 7500 participants for the 2014 edition.
Uno tra tutti: Unicef, a cui è stato devoluto l’intero ricavato.
