Recycle Week
Case Client:
Case Sector:
Fashion
Case type:
Promo
The fashion moves for the planet!
Long live the fashion!
For the Recycle Week, an H&M world's initiative from 18th to 24th of April, we activated 4 important Italian squares promoting a more sustainable future for the fashion.
Our Recycle Box appared on the squares of Turin, Milan, Bari an Naples collecting over than 800 textitles bags, snappig more than 1.000 pictures and distributing more than 20.000 leaflets.
Numbers and results:
1K
pictures
1,5K
discount tickets distributed
40K
contacts reached
Who brought his used clothes, won a 10€ ticket discount to spend in one of the H&M's store.
