WINTER TOUR

Case Client: 
Case Sector: 
Automotive
Case type: 
Tour

Have fun, in complete safety!

A thrilling race on Pedal Go-Karts with a theme quiz, the fantastic TyreCurling…the occasion to have fun, in total safety!

For the 2015 edition of the Conti-WinterTour we set up a 200 square-metre village  in the parterre of the slopes with many attractions for the public.

From January to March in 8 of the most beautiful winter tourist resorts, our staff entertained and informed the public thanks to attractions and activities linked to the theme of road safety.      

Partner of the initiative:

Cameo, that gave more than 20,000 visitors a cup of Ciobar at its stand;

- Nintendo with the new Super Mario Kart 8;

- Golia with the Activ Lemon Herbs in a tyre-shaped  “safety bag”.

 

Numbers and results: 
2
months in tour
8
beautiful ski resort visited
20k
visitors entertained

The event was extremely successful thanks to the involvement of social media Instagram with the hashtag #contiwintertour.

see also

Baci

Baci Perugina ha acceso di musica il cuore dell’Italia per arrivare a tutti gli italiani. “Una Sinfonia di Emozioni per te” 

Lavazza

Musica e caffè in un connubio all'insegna dell’eccellenza e della sostenibilità